EXECUTION FLOW

braveCtw’s Marketing Execution Flow for Japan Market

From awareness to MQL handover

  1. Digital Ads / Media — Create awareness and interest among target accounts through search ads, social media, and industry media.
  2. Pre-Event Engagement — Build relationships and expectations before events through content delivery and information sharing.
  3. Event Planning & Execution / Executive Touchpoint — Plan, produce, and operate events, conferences, and roundtables to create real dialogue.
  4. MQL Design — Support lead organization based on MQL criteria aligned with Japanese business practices.
  5. MQL → Sales Handover — Smoothly hand over qualified leads to the sales team based on pre-agreed MQL criteria.