EXECUTION FLOW

braveCtw’s Marketing Execution Flow for Japan Market — from awareness to MQL handover.

  1. 1

    Digital Ads / Media

    Create awareness and interest among target accounts through search ads, social media, and industry media.

  2. 2

    Pre-Event Engagement

    Build relationships and expectations before events through content delivery and information sharing.

  3. 3

    Event Planning & Execution / Executive Touchpoint

    Plan, produce, and operate events, conferences, and roundtables to create real dialogue.

  4. 4

    MQL Design

    Support lead organization based on MQL criteria aligned with Japanese business practices.

  5. 5

    MQL → Sales Handover

    Smoothly hand over qualified leads to the sales team based on pre-agreed MQL criteria.

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